- Introduce reputed and skilled specialty menswear brands out of the “Made in Italy” portfolio, wisely combined to create a final total look corner
- Offer a win-win collection with the best price per quality per style
- Catch new target clients with high customer loyalty
- Increase sales profitability, stock rotation and margins
- Become the meeting point of contemporary menswear in your market
Retail Concept:
Fixtures
- Soft or hard corner developed by our store design
- Signs and soft fixtures to promote the identity of all brands
- Focal points, windows and promotional tables to complement the retail concept
Visual merchandising
- Focal points to combine the looks out of the specialty brands’ collections.
- Visual criteria developed by our visual merchandising team to combine the different specialty brands and create seasonal themes and moods with new injections during the season
Brands Profile
- High valuable collections developed with the best specialty manufacturers’ skills
- “Made in Italy” brand value
- Style research, acknowledged expertise
- High quality at winning prices
- Replenishments and new injections constantly ready to deliver during the season
Achieved Results
- BRANDS increase their sales perimeter
- RETAILERS add a wide selection of reputed “Made in Italy” brands to their portfolio
- CUSTOMERS find a win-win selection of reputed “Made in Italy” specialty menswear brands at the best price per quality
Our Commitment:
- Constantly updated scouting to select reputed and emerging brands out of the “Made in Italy” panorama
- Brand mix planning and buying process in the long, mid and short life-cycles
- Commercial agreements and business start up
- Retail calendar to plan marketing events, communication, promotions, discounts…
- Store lay out and space allocation projects
- Retail software solutions and relevant, pragmatic sales analysis
- Visual merchandising
- Sales staff profile and selection
- Staff training
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Ita