Quadrifoglio is a fully integrated Italian buying office & consultancy studio that provides Training & Services to the most reputed retailers, manufacturers and fashion schools worldwide, based on its exclusive methodology: 

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We train our Clients’ teams through customised workshops & webinars, teaching and implementing our methodology.

We support our Clients with an all-inclusive retail method, from consumers analysis to in-store management integrating on & off-line.

Our method is based on consumers lifestyle analysing their specific shopping behaviours.

Quadrifoglio’s methodology transforms aesthetic principles into rational processes.

The combination of style & rationality is our key element & competitive advantage.

We support retailers to develop a CUSTOMER CENTRIC business model:

CONSUMERS CHANNEL & SOCIAL RETAILING is our vision where SUSTAINABILITY is the target.


Merchandising and buying are key areas to target the efficiency and sustainability of the business model.

  • How much does the product account in consumers’ shopping behaviour?
  • Which is the final consumption rate in fashion?
  • How many left overs do we have at the end of the retail cycle?
  • Do seasons still exist? Which are the new calendars and life-cycles?
  • What is the impact of fashion wastage on our planet?
  • How can we improve the retail management through analytics?

The answers to these questions give new insights on today’s major issues that compromise the retail efficiency.

The incapacity of understanding consumers evolved behaviours to deliver a shopping experience consistent with their needs and aspirations is the major cause.

Understand consumers and plan a consistent merchandising and buying process to target their shopping expectations integrating on and off-line, are key elements of the solution.

AFTER THE SURGE OF FAST FASHION,

WE ARE FACING A STEERING POINT IN FASHION RETAIL.

WE DELIVER SOLUTIONS TO MAKE RETAIL A SUSTAINABLE BUSINESS MODEL.

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Workshops, Seminars & Webinars

Quadrifoglio delivers its training programme through customised workshops, seminars & webinars:

FIRST PART, lifestyle segmentation & strategic brand/store positioning

  • Consumers’ lifestyle segmentation
  • The evolution of retail business model, from traditional retail to consumers-channel and social retailing
  • Style survey, share & trends in the global and local market
  • Brand positioning
  • Style pyramid & style time-line

SECOND PART, the hierarchy of planning

  • On-line & off-line merchandising
  • Buying process & buying strategy
  • Consumers channel
  • Allocation and distribution
  • Scouting & sourcing
  • Product development

THIRD PART, retail management, marketing & communication

  • Retail analytics
  • Lifestyle marketing
  • Retail calendar
  • Floor adjacencies
  • Visual merchandising

FOURTH PART, customisation & implementation programme

  • Assessment & customisation
  • Monitoring
  • Optimised business efficiency

Areas of implementation

On the basis of an initial assessment, we customise the process to meet our client’s requirements and local market characteristics on & off-line.

We support retailers to evolve into a more sustainable business model to target higher sales with less inventory and wastage while caring for our planet.

Quadrifoglio’s Methods applies to several segments:

  • Apparel (women, men & kids),
  • Underwear & beachwear,
  • Accessories,
  • Shoes,
  • Handbags,
  • Perfumery,
  • Jewellery,
  • Home décor,
  • Food,
  • ….