FAST 4 FASHION is a womenswear retail concept
addressed to Retailers & Department Stores aiming to:

  • Introduce innovative and dynamic Fast Fashion “Made in Italy” brands as relevant alternatives to consolidated and well known international players
  • Constantly renew the seasonal collection with new injections minimizing the final stock
  • Increase customer’s flow and loyalty
  • Increase space profitability improving sales per sqm, stock rotation and margins
  • Become the first and exclusive distributor of new and emerging brands from the Italian Fast Fashion scenario

Retail Concept:


  • Soft or hard corner developed by our store design
  • Signs and soft fixtures to promote the identity of all brands
  • Focal points, windows and promotional tables to complement the retail concept

Visual merchandising

  • Focal points to highlight the latest trends and evolutions
  • Visual criteria developed by our visual merchandising team to consistently display the new looks and communicate the last fast fashion trends and new injections

Brands Profile

  • High valuable collections
  • Made in Italy
  • Total look
  • New injections delivered every 2 weeks
  • Style research, acknowledged expertise, dynamism
  • Fast, flexible and reliable business organisations
  • Short-lead time production: from catwalks to sales floors in few weeks

Achieved Results

  • BRANDS increase their sales perimeter
  • RETAILERS add a wide selection of reputed and emerging “Made in Italy” brands to their portfolio
  • CUSTOMERS find a win-win selection of the best Style-for-Fashion-for-Price brands and collections

Our Commitment:

  • Constantly updated scouting to select reputed and emerging brands out of the fast fashion “Made in Italy” panorama
  • Brand mix planning and buying process in the mid and short life-cycles, on line with the evolving fast fashion scenario
  • Commercial agreements and business start up
  • Retail calendar to plan marketing events, communication, promotions, discounts…
  • Store lay out and space allocation projects
  • Retail software solutions and relevant, pragmatic sales analysis
  • Visual Merchandising
  • Sales staff profile and selection
  • Staff training