Quadrifoglio is a fully integrated Italian buying office that provides Training & Services to the most reputed retailers & manufacturers worldwide, based on its exclusive methodology: 

Collection Building and Buying Process method

Quadrifoglio.CB&BPM_ok

We train our Clients’ teams through customised workshops, teaching and implementing our Collection Building & Buying Process method.

We support our Clients with an all-inclusive retail method, from consumers analysis to in-store management.

Our method is based on understanding consumers through their style preferences & profiling their lifestyle behaviours.

Quadrifoglio’s methodology transforms aesthetic principles into rational processes.

The combination of style & rationality is our key element & competitive advantage.

 

Workshops

Quadrifoglio delivers its “Collection Building & Buying Process method” training programme through customised workshops:

FIRST PART, lifestyle segmentation & strategic brand/store positioning

  • Consumer’s global style & lifestyle segmentation
  • Style survey, share & trends in the global and local market
  • Brand positioning
  • Style pyramid & style time-line

SECOND PART, the hierarchy of planning

  • Merchandise planning
  • Buying process
  • Buying strategy
  • Scouting & sourcing

THIRD PART, marketing & communication

  • Lifestyle marketing
  • Retail calendar
  • Floor adjacencies
  • Visual merchandising

Areas of implementation

According to our Client’s assessment, we customise the process to meet their requirements and local market characteristics.

Quadrifoglio’s Collection Building & Buying Process Methods applies to several segments:

  • Apparel (women, men & kids),
  • Underwear & beachwear,
  • Accessories,
  • Shoes,
  • Handbags,
  • Perfumery,
  • Jewellery,
  • Home décor,
  • Food,
  • ….